About
this start up
In the spirit of getting together to start something, dENiZEN™ joined forces with a group of inventive young ladies from Russia to recreate their ‘synchronized swimming’ stunt – using office chairs.
First, each of the dancers got prepared by putting on a pair of perfect-fitting dENiZEN™ jeans. Next, the dancers worked together to choreograph and direct a fun piece to imitate synchronized swimming moves using only office chairs and desks. There were also a few crew members hidden under the desks to help push the office chairs around.
Moving to the rhythm of an original dENiZEN™ theme song featuring upbeat electropop music with lyrics that aptly encouraged starting something with friends, these girls definitely livened up the sterile office atmosphere with their playful dance moves and colourful, stylish outfits by dENiZEN™.
It took a lot of creativity, precise timing, balance and most of all, plenty of teamwork, but the crew and dancers all had a great time working on the video together, and the end result was a fun video that captured a unique idea – perfectly embracing the motivational and community spirit embodied by the dENiZEN™ brand.
Country
Global
Start date
17 / 04 / 11
