Levi Strauss Signature® is now dENiZEN™.

dENiZEN™  means “inhabitant”:  belonging to a community of family and friends. Denim is in the name, the heart of the brand.  We inhabit the lives of the youth generation by inviting them to fit out and start up something collectively, pursue their passion, take action and celebrate life by making a difference.

Since 1873, Levi Strauss & Co. has been outfitting the world in denim. In 2010, a new global brand, dENiZEN™ from Levi’s® was created. dENiZEN™ is dressing the new generation with well-crafted and great fitting jeanswear and other fashion essentials that are accessible to everyone. When they fit out a pair of dENiZEN™ jeans, they look good, stand tall, and feel confident to embrace life.

We are the outfitters for a bright future!

An invitation

We invite the youth generation to express themselves. We enable them to take action and to live with passion.  To act, not observe. To lead, not follow.
And to look good while doing so.

And what a perfect fit Imran Khan is to the brand ! He loves denims, is an youth icon and heart throb of millions.