PREMIUM QUALITY AND STYLE THAT FITS.
FROM THE PEOPLE WHO INVENTED JEANS.
Since 1873, Levi Strauss & Co. has outfitted the world in denim. We launched the dENiZEN® brand in 2011 in the US and we launched in Canada in 2013 to provide great-fitting, great-looking, well-made jeans exclusively at Target® and Target.com.
Denizen means inhabitant: belonging to a community of family and friends. Denim is in our name, at the heart of our brand. dENiZEN® jeans come in a variety of fits and styles for today’s active families. They offer remarkable value so everyone can look and feel fantastic. And they promise the quality craftsmanship and authentic style that Levi Strauss & Co. is famous for.
PREMIUM FABRIC & FINISHES
dENiZEN® jeans are sewn from premium quality denim for exceptional durability, then carefully detailed with vintage-inspired finishes — leaving you with a one-of-a-kind pair that lasts.
From side-seams to durable reinforced stitching, every inch of thread counts toward making jeans that stand the test of time. Metal rivets add extra strength by reinforcing corners. And years of perfecting our patterns means you can always count on the best jeans fit.
MINIMIZING OUR ENVIRONMENTAL FOOTPRINT
Environmental responsibility is serious business at the dENiZEN® brand. Our green practices include:
- Using recycled paper for all paper packaging and reducing overall packaging.
- Working with suppliers to meet and adhere to our strict wastewater guidelines, pollution prevention, and waste management policies.
- Using Better Cotton in our fabrics, to decrease negative environmental impacts and helps improve the lives of the 300 million people who work in cotton agriculture worldwide.
To learn more about our values, visit the Levi Strauss & Co. corporate website.
LOVE YOUR JEANS AND YOUR PLANET
Want to save resources and extend the life of your jeans? It’s as simple as washing them in cold water, using environmentally friendly detergents, and drying your jeans in the open air rather than a machine.